The 4 music videos analysed will be from different genres to show how each varying genre/band link the music to the story within the video. The genres I have chosen are Punk, Alternative Rock, Pop and Hip-Hop.
Linkin Park - What I've Done - http://www.youtube.com/watch?v=8sgycukafqQ&ob=av2n
From the name of the track we can gather that the songs meaning is about the actions of the band, the audience, or general society - this can be interpreted by the person listening/viewing.
The opening moments of the video set the theme of the video and instantly links the track name/lyrics with the goings on in the video. In these opening scenes there are many clips of things seen as wrong in the world. Example of these clips are war, rare animals, natural disasters, global warming, poverty and racism. These clips appear throughout the video and the narrative that the human race is destroying and ruining our earth is clear. Linkin Park have a relatively young fan base so the message within the video could be aimed at the younger generations who can help the 'future' of earth as it is something the band clearly feel strongly about. It represents the human race negatively with no footage showing the good things being done and only disorder and inequality.
Kanye West - Through The Wire - http://www.youtube.com/watch?v=uvb-1wjAtk4
From the name of the track we can gather that the songs meaning is about the actions of the band, the audience, or general society - this can be interpreted by the person listening/viewing.
The opening moments of the video set the theme of the video and instantly links the track name/lyrics with the goings on in the video. In these opening scenes there are many clips of things seen as wrong in the world. Example of these clips are war, rare animals, natural disasters, global warming, poverty and racism. These clips appear throughout the video and the narrative that the human race is destroying and ruining our earth is clear. Linkin Park have a relatively young fan base so the message within the video could be aimed at the younger generations who can help the 'future' of earth as it is something the band clearly feel strongly about. It represents the human race negatively with no footage showing the good things being done and only disorder and inequality.
Kanye West - Through The Wire - http://www.youtube.com/watch?v=uvb-1wjAtk4
The song is of the Hip-Hop genre and is about a near fatal crash that Kanye West was involved in. He required surgery to wire his jaw shut and recorded this song just days later. The video takes the audience through the story and shows clips of West in hospital and news pieces about the accident. It is presented with each clip being shown on a polaroid clipped onto a pinboard to show how the story has been put together and that West has been on a 'journey' with his ordeal. The audience would be any of his fans in this early point in his career and the video features a lot of personal footage to help these fans relate to Kanye and know him better. The video represents Kanye as a strong person and a fighter to have been carried on rapping through the accident. This may be an attempt to get sympathy from fans as it shows his love for what he does despite what he has been through.
Gallows - In The Belly Of A Shark -http://www.youtube.com/watchv=6hvF3mDOmSo&feature=channel
This song is from the Punk genre and is relatively unnoticed in comparison to mainstream genres such as Pop. Gallows are a down to earth band and most of their music has strong meanings be it personal or on a wide-scale, for example, against the government. Their personality shows in this video in the way it is made and how they act in it. The graphic used to accompany the moving pictures is that of a traditional reel of film which is visible at various moment. There are also blemishes throughout with replicates cheap film and this shows the audience that the video isnt a high budget one like you'll see in the charts. Their performance is very aggressive and the whole band are always moving, 'thrashing' their guitars and jumping about. The lead singer stares into the camera at times and is really powerful with his strong vocals. The audience for this video would be quite small as the genre hasnt got much of a following if you take into account all music fans.
Gallows - In The Belly Of A Shark -http://www.youtube.com/watchv=6hvF3mDOmSo&feature=channel
This song is from the Punk genre and is relatively unnoticed in comparison to mainstream genres such as Pop. Gallows are a down to earth band and most of their music has strong meanings be it personal or on a wide-scale, for example, against the government. Their personality shows in this video in the way it is made and how they act in it. The graphic used to accompany the moving pictures is that of a traditional reel of film which is visible at various moment. There are also blemishes throughout with replicates cheap film and this shows the audience that the video isnt a high budget one like you'll see in the charts. Their performance is very aggressive and the whole band are always moving, 'thrashing' their guitars and jumping about. The lead singer stares into the camera at times and is really powerful with his strong vocals. The audience for this video would be quite small as the genre hasnt got much of a following if you take into account all music fans.
Katy Perry - California Gurls - http://www.youtube.com/watch?v=CwE-SLnLkqY
This song is mainstream pop and has been very successful in the charts of late. It is a very 'girly' video with bright colours and theme of 'candy' running throughout the video as Katy walks through a fantasy world filled with sweets. It is all very feminine
and the obvious audience would be girls. It represents Katy as very fun and puts across the stereotype that girls love these colours and all the candy coming to life etc.
No comments:
Post a Comment