Sunday, 10 April 2011

Creative camera use + Rejected footage

Creative camera use:

In our video we used several different techniques and effects to enhance the effect of it. In the very first shot of the video we used a time lapse shot. This involved leaving the camera to shoot the sky for a lengthy period of time. We then sped this up at the editing stage and this gave the effect of the fast moving clouds and day turning to night.




We also used camera blends showing the transition of different characters in the same background. It was a simple effect to add but really shows the story of the video well with each character walking along the same path searching for the women. Here are some screenshots showing the shots where this happened:



We decided to limit the special effects we used as we felt that too much may have taken the video away from the folk genre and Mumford's previous videos that are simplistic and very traditional.

Rejected Footage:


We added rejected footage onto our uploaded youtube video. One shot we decided not to use is of Ben playing a guitar looking over the river. We placed the camera behind him but when it came to the editing stage we realised you could not see that he was playing the guitar and also that the shot was a bit too dark. Here is the shot:



Another shot we rejected is with the main actor Kris and the female actor. She is meant to walk behind him and when he turns to look she is just disappearing out of shot. However, due to on set communication and the structure of the shot we decided not to use this. Firstly, the actor turns around too late and we didn't think it looked real enough. The way Kris was at the bottom of the shot against the tree also meant he wasn't easy to notice and some viewers may miss him which would take away the point of the shot.

Friday, 8 April 2011

Evaluation

In what ways does your video use, develop or challenge forms and conventions of real media products?
https://docs.google.com/leaf?id=0BwzuiViP9r_0MTY4OGQ1NWUtMDE5OC00MmNlLWE4YmEtNTc1NjhmYmE5MDU2&hl=en_GB&authkey=CJ2XnrcP

How effective is the combination of your main product and ancillary texts?

When developing my promopack, my main aim was so that they could be linked to each other with their styles and themes and also that it looked like a professionally made package. As my video idea was based around a gloomy forest setting with the female 'awakening' the band members, I used this dark and slightly mysterious style for my promopack.

Here are my final digipack and advert versions:





Looking at these I really think they work together and that the audience would make a link between the two if they were viewed separately. Both use dark colour schemes of black, brown and grey which is the main aspect people will make connections between the two. I also made some of the fonts the same or similar such as the the album title "The Awakening" on both the advert and digipack to add more continuity which the audience would hopefully realise. The images I have used are all similar in ways as well which gives more character to the promopack and this theme is something that the audience would be able to see in the video to re-iterate this point. The images are all of non-urban locations featuring trees, rivers, grass etc and gives the audience a look into the bands personality and backgrounds as the images could be seen to mean something to them.




This promopack clearly ties in very well together with the album keeping its focus on the house/shop front that the band appear in. The back cover shows an image of a window clearly related to the image on the front because of the colour and style of windows. The advert is simple and shows the front cover but also provides the vital information alongside it with all the conventions of an advert. This is different to my advert as mine doesn't feature the digipack on the advert but focuses more on flowing on with the same themes and styles as the digipack. One particular I notice is how the fonts of the Mumford promopack are all similar and use the same traditional style of type. This is something I could have done and is certainly an important aspect that I have ignored because it does affect the coherency of the package and how they work together.



Again, this package makes it easy for the audience to connect the two as the advert uses the direct album cover but extends it to add more information around the product and band such as tour dates and the tracks featured on the album. The audience viewing the advert will immediately link it with the album due to the identical appearance. This is different to my advert but despite this I still think mine is effective as there is many aspects that link them and fans might appreciate the little variation that my promopack offers.

What have you learned from your audience feedback? (takes a couple of minutes to load correctly)


How did you use media technologies in the construction and research, planning and evaluation stages of all your products?

Final Video