https://docs.google.com/leaf?id=0BwzuiViP9r_0MTY4OGQ1NWUtMDE5OC00MmNlLWE4YmEtNTc1NjhmYmE5MDU2&hl=en_GB&authkey=CJ2XnrcP
How effective is the combination of your main product and ancillary texts?
When developing my promopack, my main aim was so that they could be linked to each other with their styles and themes and also that it looked like a professionally made package. As my video idea was based around a gloomy forest setting with the female 'awakening' the band members, I used this dark and slightly mysterious style for my promopack.
Here are my final digipack and advert versions:
Looking at these I really think they work together and that the audience would make a link between the two if they were viewed separately. Both use dark colour schemes of black, brown and grey which is the main aspect people will make connections between the two. I also made some of the fonts the same or similar such as the the album title "The Awakening" on both the advert and digipack to add more continuity which the audience would hopefully realise. The images I have used are all similar in ways as well which gives more character to the promopack and this theme is something that the audience would be able to see in the video to re-iterate this point. The images are all of non-urban locations featuring trees, rivers, grass etc and gives the audience a look into the bands personality and backgrounds as the images could be seen to mean something to them.
This promopack clearly ties in very well together with the album keeping its focus on the house/shop front that the band appear in. The back cover shows an image of a window clearly related to the image on the front because of the colour and style of windows. The advert is simple and shows the front cover but also provides the vital information alongside it with all the conventions of an advert. This is different to my advert as mine doesn't feature the digipack on the advert but focuses more on flowing on with the same themes and styles as the digipack. One particular I notice is how the fonts of the Mumford promopack are all similar and use the same traditional style of type. This is something I could have done and is certainly an important aspect that I have ignored because it does affect the coherency of the package and how they work together.
Again, this package makes it easy for the audience to connect the two as the advert uses the direct album cover but extends it to add more information around the product and band such as tour dates and the tracks featured on the album. The audience viewing the advert will immediately link it with the album due to the identical appearance. This is different to my advert but despite this I still think mine is effective as there is many aspects that link them and fans might appreciate the little variation that my promopack offers.
When developing my promopack, my main aim was so that they could be linked to each other with their styles and themes and also that it looked like a professionally made package. As my video idea was based around a gloomy forest setting with the female 'awakening' the band members, I used this dark and slightly mysterious style for my promopack.
Here are my final digipack and advert versions:
Looking at these I really think they work together and that the audience would make a link between the two if they were viewed separately. Both use dark colour schemes of black, brown and grey which is the main aspect people will make connections between the two. I also made some of the fonts the same or similar such as the the album title "The Awakening" on both the advert and digipack to add more continuity which the audience would hopefully realise. The images I have used are all similar in ways as well which gives more character to the promopack and this theme is something that the audience would be able to see in the video to re-iterate this point. The images are all of non-urban locations featuring trees, rivers, grass etc and gives the audience a look into the bands personality and backgrounds as the images could be seen to mean something to them.
This promopack clearly ties in very well together with the album keeping its focus on the house/shop front that the band appear in. The back cover shows an image of a window clearly related to the image on the front because of the colour and style of windows. The advert is simple and shows the front cover but also provides the vital information alongside it with all the conventions of an advert. This is different to my advert as mine doesn't feature the digipack on the advert but focuses more on flowing on with the same themes and styles as the digipack. One particular I notice is how the fonts of the Mumford promopack are all similar and use the same traditional style of type. This is something I could have done and is certainly an important aspect that I have ignored because it does affect the coherency of the package and how they work together.
Again, this package makes it easy for the audience to connect the two as the advert uses the direct album cover but extends it to add more information around the product and band such as tour dates and the tracks featured on the album. The audience viewing the advert will immediately link it with the album due to the identical appearance. This is different to my advert but despite this I still think mine is effective as there is many aspects that link them and fans might appreciate the little variation that my promopack offers.
What have you learned from your audience feedback? (takes a couple of minutes to load correctly)
How did you use media technologies in the construction and research, planning and evaluation stages of all your products?
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