Target Audience

Mumford and Sons are a relatively new band on the mainstream music scene but there rise to fame has been immense. This summer they have performed on the main stages of many of the biggest UK festivals such as Reading & Leeds, Glastonbury, Bestival and T In The Park. Their popularity is shown with the 463,755 fans they have on their official facebook page.



To get a better idea of their fanbase, I looked further into the facebook fan page and the people who are on it. Doing this will allow me to spot trends between different fans and their interests.

Beth James - London - 17 - The Wanted, Kings of Leon, Mcfly
Paul Brazell - South Carolina, USA - 19 - Coldplay, Brandon Flowers, The Fray
Chloe Solomon - Bristol - 16 - Passion Pit, Darwin Deez, Klaxons
Neyland Mason - Tazewell, Tennessee, - 18 - Red Hot Chili Peppers, Blink 182, MGMT
Christ Frost - Nottingham - 28 - Stereophonics, The Libertines, John Lennon

From this small sample of data it is clear that their fanbase is fairly young. From the bands they like we can see that there is a massive trend with indie and rock bands/artists, although the bands all come into separate sub genres within this. The Folk music Mumford produce is new to the mainstream scene and this may be why many rock fans are liking the new alternative that has come into the market.

One magazine they have featured on the cover of is 'NME Magazine'.



NME is an indie rock magazine and we can gather alot of information about potential Mumford fans from the NME readership demographic. I did some research on nrs.co.uk to find out about this. The estimated readership is 325,000 in the UK. Most of those readers come from the ABC1 band, 218,000, showing most of readers are of the upper class.This could in relation to the Mumford band members who have all come from very priviliged backgrounds. Almost 3/4 of the readers are also male which shows that they may be the main audience of the band.