Before beginning to produce my digipacks through photoshop I drew rough plans to try and get a better idea of how they would look and so that I had something to work with when it came to making the digipack. However, My drawing incompetence stopped me from fully developing my ideas onto paper which was a drawback of the task.
This is the first plan I did. I chose to only use one character on the front as I felt this may enable the audience to connect the album title 'The Awakening' to this figure which would emphasise the meaning. Having a simple background would also keep the focus on this character and wouldn't let the audience get distracted by an object or scene behind him. The back cover has a slight design that clearly outlines the track listing and bonus features. Mumford and Sons are a very traditional band, as the folk genre shows and I feel that this simplicity suits their style and what the target audience would expect. The inside cover shows and image of a bridge over water which fits in with folk connotations of the environment and freedom. Adding some information based around the album would also add a unique aspect to the digipack and attract fans who may have interest in this. Again, I went for a simple design on the CD section as it would normally be partially covered by the CD itself and not a place of much focus. I would choose to feature the 'M & S' in a traditional font to suit their style as they play very traditional instruments with no electronic sound used so this would reinforce this culture to the audience.
The front cover to this plan shows a vast contrast from the first with an image of the band playing. Mumford and Sons are a renowned live band and this would appeal to the target audience who appreciate this aspect of the band. The countryside style background links well to our video and also to the folk genre and the background alone would tell people about the band with their style. The back cover is again very simple and the border adds a vintage style to the digipack. I did this because I don't think exuberant designs or colours would represent the band as they should be and is not an aspect that Mumford fans would find appealing. The inside cover would be sectioned into quarters and feature a variation of shots linked to the band and this would enable the audience to connect to the members more and add something that an album wouldn't offer. The CD side of the digipack would have an image of the sky. I feel that this would link to the album name as the open sky has connotations of freedom and this could refer to the experience the audience may feel with the album titled 'The Awakening'.
This is the first plan I did. I chose to only use one character on the front as I felt this may enable the audience to connect the album title 'The Awakening' to this figure which would emphasise the meaning. Having a simple background would also keep the focus on this character and wouldn't let the audience get distracted by an object or scene behind him. The back cover has a slight design that clearly outlines the track listing and bonus features. Mumford and Sons are a very traditional band, as the folk genre shows and I feel that this simplicity suits their style and what the target audience would expect. The inside cover shows and image of a bridge over water which fits in with folk connotations of the environment and freedom. Adding some information based around the album would also add a unique aspect to the digipack and attract fans who may have interest in this. Again, I went for a simple design on the CD section as it would normally be partially covered by the CD itself and not a place of much focus. I would choose to feature the 'M & S' in a traditional font to suit their style as they play very traditional instruments with no electronic sound used so this would reinforce this culture to the audience.
The front cover to this plan shows a vast contrast from the first with an image of the band playing. Mumford and Sons are a renowned live band and this would appeal to the target audience who appreciate this aspect of the band. The countryside style background links well to our video and also to the folk genre and the background alone would tell people about the band with their style. The back cover is again very simple and the border adds a vintage style to the digipack. I did this because I don't think exuberant designs or colours would represent the band as they should be and is not an aspect that Mumford fans would find appealing. The inside cover would be sectioned into quarters and feature a variation of shots linked to the band and this would enable the audience to connect to the members more and add something that an album wouldn't offer. The CD side of the digipack would have an image of the sky. I feel that this would link to the album name as the open sky has connotations of freedom and this could refer to the experience the audience may feel with the album titled 'The Awakening'.
You would get a better grade if you did these in more detail showing colour and font choice.
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