Advert flat plans

This first plan I did and I feel it links to the video well with the wooded setting which would enable the audience to reference these together. Placing the band names text at the top of the advert stands out in my opinion and an important aspect of the advert would be for the audience to immediately notice who the advert is for. The font sizing is also crucial as too much standard text on an advert can appear less appealing as adverts are there to be viewed on the go. It also separates the more important text like the band name and the product name (album) which are the main points that the audience would need to see. After analysing several adverts I've ensured that all the vital information needed featured on the advert is included. Review quotes and ratings from reputable names is also an optional feature that shows the audience an opinion on the album and may influence them to make the decision to purchase it. Overall I think the advert conveys Mumford's style well and the tree with connotations of the wilderness will appeal to the indie folk fans who appreciate the traditions of the band over the more 'urban' mainstream bands.



This plan differs in the way that it is horizontal and uses different dimensions to my first plan. Again, the plan includes the typical conventions of an advert which is vital. It also includes an image of a band member/character playing the guitar. This will appeal to music fans who appreciate live playing and instrument based artists, which is especially true for Mumford who are renowned for their live performances. Using this image conveys that to people who may not know Mumford and could attract new fans for the band. It's effect is also emphasised as it is the only image on the page and this means it will be a main focus point when viewed. Also included on the adverts are logos for sites/shops that sell the product which inform the audience of retailers where they can purchase the product.



My third plan uses one main image which fills the entire advert. It shows the three band members used in the video in a park-like setting. Their poses convey their folk-indie style and cool demeanor which would appeal to the target audience. The band's name acts as a masthead at the top of the page and clearly displays who the advert is for. The name of the album, 'The Awakening' is centralised which maximises the viewing capacity for the advert's purpose of selling this product. At the base of the page I've added information, such as showing that it is a digipack edition of the album which adds a unique selling point and may give an extra incentive for people to purchase the album. After thinking about this feature, I feel that adding more information to the advert about the features of the digipack would be necessary as the audience may not fully understand the benefits of buying this version. This is something I may look to include in my final advert and shows how planning can aid you in weighing up important decisions to produce the best design possible.