This is my advert that would be part of the promopack to accompany my digipack. I feel the theme of the advert compliments the digipack well, and also the video that we created. The dark atmosphere of the poster has strong links to the video and digipack which is important as the audience can view the three as a package which increases its effectiveness as a product. For the band's name I chose to use a white on black style as this emphasises the text and will stand out to anyone viewing the advert. I tried to limit the text on the advert as too much can lose the audience's attention. Advert's are there to be viewed quickly and people will want to gather all the information they can from it, too much text can distract and damage the effectiveness on it. I included the name of the album, which is vital, and placed it in a position where it is easily seen. I also increased the font size for the album title to put more emphasise on this and make it stand out. Stating the special contents of the product was also needed as the audience need to be influenced to buy it and being informed of extra exclusive content will do this, which is something that was evident in my research of adverts before I produced my own. Another aspect of adverts I gathered in my research were media opinions and ratings and I included this in my advert. This is another feature that influences the audience as they want to know how good the album is before they spend money on it. I added images of the band members to the advert as Indie music fans like to know bands more personally and the images let them see the band and relate to them. At the bottom of the ad there is information and companies related to the product. The 'play.com' logo shows where the album can be purchased and the 'Island' logo represents Mumford's record label who would have produced the product. The address for the official site of Mumford & Sons is also included as it shows fans where they can go for more information on the band or product, such as tour dates and more merchandise.
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