Image Editing

The software I used to manipulate the photos I had taken is called iPhoto. It allowed me to adjust images to create the effect that I wanted to with my digipack and advert.

Here is a screenshot of the editing process for my advert:

Here are the changes I made from the original version of the photo I used for my advert:



I made the image much darker so the promopack had continuity as the digipack also had dark themes and audience would need to made connections between the two. I also think the rustic dark brown shade to the picture gives it a traditional feel and suits Mumford and Sons well. The darker tone also allowed me to add text to the advert that would stand out more than if it was on the bright shade of blue on the original image.

Here are the changes for the inside of my digipack:



This was more of a simple change but I found it effective. The digipack needs to be a complete package with a continuous style and theme. The changes I to the inside do this and it compliments the exterior packaging well. The black and white tint adds a vintage effect and the font used for the lyrics on the inside cover of my digipack combines well with this and really highlights the effect that I wanted to put across.