Adverts

I've looked at examples of adverts used by artists to promote their albums to gather ideas in the different styles that can be used and in what way the advert is effective in appealing to the intended audience.



This advert is for a band called The Vines, they are an alternative rock band so this similar and relevant to Mumford and Sons. It is a very creative advert with the graphics playing on the bands name as there are vine leaves that twist around the page. Using this style means the audience can link this to the band which could create a hype around the band if they are easily recognised by this graphic trademark. This is all on a white background that emphasises these colours and the text is black which again makes this easily viewable to the audience and immediately informs them of what and who the advert is about. The advert also provides extra information around the product such as release date, what it includes and how fans can purchase it. These are conventions of adverts and would be expected to be found on any advert promoting an album. The advert is very unique which will appeal to the target audience as individuality is the main trait of indie music and the advert provides that. It also features bonus content which gives an extra incentive for fans to purchase this album.



The second advert I looked at is one for 'Only By the Night' by Kings of Leon. The main image used for the advert is the official album cover. This means the audience can immediately relate the product to the advert when they see it in stores or online as their appearance is identical, which should aid the sales of the product. The image is quite mystical and edgy with the stare of the band members and transformation of their heads. This conveys the theme of the music and that the tracks could be quite aggressive and meaningful which is an effect that may be intended for audience appeal. Again the advert features all the main conventions with release date and there is also the logo for 'play.com' which may have been a paid spot for them to advertise. The advert may appeal to the target audience because of the abstract main image which suits the indie/rock genre's fan base. The fact that the four band members also appear in the advert means fans can relate to them and it makes the band more personable.